Pricing Model for Dual Sales Channel with Promotion Effect Consideration
نویسندگان
چکیده
منابع مشابه
Dual Sales Channel Management with Service Competition
W study a manufacturer’s problem of managing his direct online sales channel together with an independently owned bricks-and-mortar retail channel, when the channels compete in service. We incorporate a detailed consumer channel choice model in which the demand faced in each channel depends on the service levels of both channels as well as the consumers’ valuation of the product and shopping ex...
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In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decent...
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This study deals with the impact of channel strategy and channel format selection on the manufacturer’s, the retailer’s, the e-tailer’s, and the system-wide profits. We consider the problem of one manufacturer selling one product in the market through two competing channels: a physical channel (retailer) and an internet channel (e-tailer). We assume the manufacturer uses two commonly applied co...
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Dual-channel not only provides reasonable products but also a large quantity of opportunities, where the members’ attitude towards risk has a major impact on channel optimization. In this paper, risks are classified as general risk and interruption risk. As for general risk, combined with risk-aversion attitude, mean-variance method is used to build optimal pricing model and expected utility mo...
متن کاملAddendum to: “Dual Sales Channel Management with Service Competition”
The analysis in Chen, Kaya and Özer (2006) (henceforth, “the paper”) assumes that the manufacturer already has dual sales channels: a direct online channel, and an independent bricks-and-mortar retail channel. In this section, we study two single channel scenarios, and compare their results with the dual channel scenario results of the paper. First, we consider a manufacturer who sells only thr...
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ژورنال
عنوان ژورنال: Mathematical Problems in Engineering
سال: 2016
ISSN: 1024-123X,1563-5147
DOI: 10.1155/2016/1804031